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Dell Inc. (NASDAQ: DELL SEHK: 4331), an American
technology-company based in Round Rock, Texas, develops,
manufactures, sells and supports personal computers, servers, data
storage devices, network switches, personal digital assistants (PDAs),
software, televisions, computer peripherals and other
technology-related products. As of 2006, Dell employed more than
78,700 people worldwide. Formerly holding a substantial lead in
sales of PCs and of servers[citation needed], the company recently
slipped behind Hewlett-Packard (HP) in these markets[citation
needed].

In 2006, Fortune magazine ranked Dell as the 25th-largest company in
the Fortune 500 list, 8th on its annual Top 20 list of the
most-admired companies in the United States. A 2006 publication
identified Dell as one of 38 high-performance companies in the S&P
500, which consistently out-performed the market over the previous
15 years

While a student at the University of Texas at Austin in 1984,
Michael Dell founded the company as PC's Limited with just $1000[2].
Operating from Michael Dell's off-campus dorm room at Dobie Center
[6], the startup aimed to sell IBM-compatible computers built from
stock components. Michael Dell started trading in the belief that by
selling personal computer systems directly to customers, PC's
Limited could better understand customers' needs and provide the
most effective computing solutions to meet those needs. Michael Dell
dropped out of school in order to focus full-time on his fledgling
business.

In 1985, the company produced the first computer of its own design
(the "Turbo PC"), which contained an Intel 8088-compatible processor
running at a speed of 8 MHz. PC's Limited advertised the systems in
national computer magazines for sale directly to consumers, and
custom-assembled each ordered unit according to a selection of
options. This offered buyers prices lower than those of retail
brands, but with greater convenience than assembling the components
themselves. Although not the first company to use this model, PC's
Limited became one of the first to succeed with it. The company
grossed more than $73 million in its first year.
In 1989, PC's Limited set up its first on-site-service programs in
order to compensate for the lack of local retailers prepared to act
as service centers. Also in 1987, the company set up its first
operations in the United Kingdom; eleven more international
operations followed within the next four years. In June 1988, Dell's
market capitalization grew by $30 million to $80 million from its
initial public offering of 3.5 million shares at $8.50 a share. The
company changed its name to "Dell Computer Corporation" in 1988.
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