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Columbia House
operates a music and DVD club, and as such is a direct seller of DVD
movies and box sets, offering its selections through “club membership”
agreements.
Terms of Membership Agreement
The company offers new members CDs and DVDs below cost to join (5 DVDs
for US$5 with free shipping), while the customer agrees to buy a few
more at 'regular club price'. The 'regular club price' is not published
in the advertisement contract (The cheapest DVDs are US$19.95 plus
shipping, others cost even more). The customer only learns the price
after they have joined. Furthermore, club members will automatically
receive a DVD (known as Director's Choice) and be required to pay for it
plus postage every 3 weeks unless they send back a card declining the
selection (21 times a year).
“Fun Cash” and “Dividend Dollars”
Columbia House offers a point system, where movies bought result in
“points” or “Fun Cash” (“Dividend Dollars” was the term used when the
movies came in VHS format, which is no longer the case). Fun Cash does
not transfer from one subscription to another. There are a number of
restrictions to the use of Fun Cash, which generally make regular
re-enrollment a lower cost and more tangible option for those interested
in savings.
Columbia House security breach
In 2001, a security breach in the Columbia House website exposed
thousands of customer names, addresses and portions of credit card
numbers—leaving private information about customers vulnerable to
exploit.[1] The issue involved a particular section of the website,
which could easily be accessed by deleting a portion of the website
address in the address bar, discovered by customer Mark Alway. Upon the
discovery of the breach, he emailed the Columbia House staff who were
quick to respond to the problem. This event has naturally given rise to
concerns over the website's capability of keeping private information
safe and secure from hackers or devastating scams. Although no
information was reportedly obtained from the temporary breach according
to Columbia House, industry professionals were quick to point out that
the simple error was the consequence of negligent behavior towards an
issue as important as customer information.
Other clubs
Columbia House has made forays into other media besides music and
movies. For a few years, Columbia House offered a CD-ROM club, allowing
customers to buy computer games. It is now allowing members to buy video
games from its site, but thus far has not offered a specific club for
this. One can also enter into agreements concerning the regular purchase
of "box sets", which are compilations of popular TV series. One
agreement, allows customers access to any of Columbia House's products.
Everything can be sourced via the company website. |